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Maersk Market Update Latin America April 2024

Posted on April 18, 2024

As part of our commitment to provide you with the most up-to-date and relevant information on the logistics industry, we share our Market Update on the Latin American market.

You will find information and interesting data on the update of the state of the ports, the most important transport routes and relevant news.

We hope you’ll find the following information helpful, as well as inspiring to boost your business and keep your cargo moving.

Topic of the Month: The Impact of Integrated Logistics on Customer Experience

In today’s dynamic business landscape, integrating logistics functions has emerged as a game-changer strategy for organizations striving to deliver exceptional customer experiences. At its core, integrating logistics involves the seamless coordination and synchronization of various supply chain activities. This approach streamlines the supply chain process and yields tangible benefits. From a customer experience perspective, the advantages of integrated logistics are important, leading to enhanced service levels, greater transparency, and improved overall satisfaction. In this topic of the month, we will dive deeper into the transformative power of integrated logistics in shaping superior customer experiences and driving operational excellence in today’s competitive market.

Integrated logistics refers to the holistic management of all supply chain initiatives, from procurement to distribution. It involves optimizing processes, leveraging technology, and collaborating with partners to ensure efficient and synchronized movement of goods. However, the concept of integrated logistics is revolutionizing this landscape, offering businesses a seamless and efficient approach to supply chain management.

At the heart of integrated logistics lies the importance of customer experience (CX) in the logistics industry. Customer experience refers to the overall perception and satisfaction level of customers through their interaction with a brand or service. In the logistics context, CX plays an important role as it directly impacts customer loyalty, retention, and brand reputation. Integrated logistics, with a focus on efficiency, transparency, and reliability, significantly contributes to enhancing customer experience. By ensuring faster deliveries, improved accuracy, reduced errors, and proactive communication, integrated logistics creates a positive impression on customers, leading to increased trust and loyalty; this article delves into the connection between integrated logistics and customer experience, exploring how this strategic alignment drives operational excellence and customer satisfaction. To learn more about truly integrated logistics, click here.

Smiling woman having pen and notepad

The efficiency advantage:

By integrating production, warehousing, transportation, and last-mile delivery, companies experience reduced lead times and minimal disruptions. This streamlined process translates directly into faster customer deliveries, meeting their expectations for swift order fulfillment. This efficiency not only improves customer satisfaction but also contributes to overall supply chain optimization.

One of the key advantages of integrated logistics is the improvement in accuracy and reduction of errors. Integrated systems provide comprehensive visibility into inventory, order processing and shipment tracking. This level of precision ensures that customers receive the correct products at the right time, leading to increased trust and confidence in the brand.

Accurate deliveries are fundamental to a positive customer experience, as they minimize issues such as incorrect orders or delayed shipments, ultimately enhancing customer satisfaction and loyalty.

The efficiency advantage of integrated logistics extends beyond speed and accuracy to overall customer satisfaction. By eliminating bottlenecks and delays in the supply chain, businesses can deliver a seamless experience to their customers. To know more on how Maersk integrates logistics solutions and emphasizes the benefits of this approach, highlighting increased efficiency and reduced costs throughout the supply chain, click here. This translates into happier customers who receive their purchase faster, experience fewer errors, and enjoy a smoother overall transaction process, ultimately leading to long-term customer loyalty and positive brand perception.

Woman looking customer products

Key elements for enhancing customer experience:

Integrated logistic solutions offer numerous benefits from a Customer Experience (CX) perspective, enhancing key elements crucial for customer satisfaction. One significant advantage is reliability and consistency. Integrated logistics ensures services are delivered consistently, deadlines are met, and returns are handled efficiently. This reliability builds trust, which is essential for encouraging repeat businesses and fostering long-term customer relationships.

Another crucial aspect is convenience. Integrated logistics focuses on designing processes that prioritize simplicity and convenience for customers. This includes user-friendly online platforms, streamlined order tracking, and hassle.

Free returns. Reducing friction and making the customer experience seamless and integrated encourages customer loyalty and retention.

Furthermore, personalization plays a vital role in enhancing CX through integrated logistics. Tailoring logistics services to individual preferences, such as personalized packaging, flexible delivery time slots, and preferred communication channels, shows that the brand values each customer’s unique needs. This personalized approach not only increases customer satisfaction but also contributes to brand loyalty and positive word-of-mouth referrals.

Real-time data and information visibility are fundamental components of integrated logistics that significantly impact CX. Customers today expect constant updates and transparency regarding their orders. Integrated systems provide this visibility, allowing customers to track their shipments in real-time and anticipate delivery times accurately. Additionally, integrated logistics enables businesses to proactively communicate potential delays or issues, empowering customers with control and building trust in the brand. This transparency and proactive communication contribute to an enhanced buying experience, reinforcing customer satisfaction and loyalty over time.

Trends and future outlook

Integrated logistics is experiencing rapid growth and plays an important role in shaping the future of supply chain management. According to Strategic Market Research, the global integrated logistics market is projected to reach USD $77.52 billion by 2030, highlighting the increasing adoption and investment in seamless supply chain solutions by businesses worldwide. This growth underscores the critical role that integrated logistics plays in enhancing customer experience and gaining competitive advantages in the market.

Friends community chill out together do high five

Having a partner who understands your specific needs and priorities is essential. Integrated logistics streamlines operations, improves efficiency, and provides a personalized approach to meeting customer expectations. By collaborating with a logistics partner who aligns with your values and goals, businesses can leverage integrated solutions to consistently deliver exceptional customer experiences.

In essence, integrated logistics is not just a trend but a strategic imperative for businesses looking to stay ahead in a competitive market. It empowers companies to deliver convenience, transparency, and reliability, ultimately creating value for both businesses and their customers.

As technology continues to evolve and customer expectations evolve, the role of integrated logistics in shaping successful customer experiences will continue to grow, making a cornerstone of future-focused supply chain strategies.

Ocean updates

Main port status

Port congestions and tight line-ups caused waiting times of between 1 and 3 days at Ports in ECSA, NAM, APA, and FEA.

For Paranagua, Vessels out of berth window face waiting time an average of around 5-7 days due to line-up congestion caused by high yard density and low productivity.

For Navegantes, the Terminal started FIFO rules (first come/ first service) on Dec 02nd. In general, waiting time is around 6-8 days. Cabotage services have priority over berths.

For Houston, pier maintenance is impacting the lineup and generating the waiting time, and for Freeport, a crane outage is expected due to electricity issues at the terminal.

For Asian Ports with more than one day of waiting time is being caused by Port Congestion

Port status

(*) – cargo connections can be impacted considering the delays reported

Air updates

Central America, Andina and the Caribbean Sea Area

Colombia will start Mother’s Day season (flowers) in April, which might impact mainly for the United States, having booking priority for perishables and expecting additional surcharges for dry cargo. Also, capacity from Asia Pacific is tight, and delays and backlogs are expected in observance of their Holidays in April. Capacity out of Central America and The Caribbean is stable.


Boosting agricultural exports – Agritrade 2024

Agritrade 2024, the biggest agricultural trade event in Guatemala, took place this March and provided a robust platform for innovation, exchange of knowledge and networking. The event was marked on the calendar for sector leaders, policymakers, shippers, consumers, and innovators to discuss the future of global agriculture. As one of the main logistics providers for all the exports in Guatemala and the Central American region, Maersk sponsored the event, and our logistics experts were available to talk about how agribusinesses could benefit from supply chain innovation.

Agritrade event

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5 key points to transform your logistics in Latin America

What do Latin American businesses like yours stand to gain from connected supply chains? Can they support your growth plans? Can they be a gamechanger and a force-multiplier in the region’s unique logistics space?

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Unlocking the potential of Latin America’s green energy

Countries worldwide are rallying to support energy transition initiatives as part of their climate goals and also to stay business-competitive in a changing global economy.

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Windmills, solar panels


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