Posted on February 22, 2018
DredgeWire.com is proud to announce it has completed its first BPA Worldwide audit of its distribution. Our goal in obtaining this audit is to ensure DredgeWire is a trusted marketing platform for all advertisers looking promote their products and services to the dredging sector.
The audit performed by BPA on our e-newsletter verifies that our distribution reaches the target audience they need. DredgeWire is your one-stop source for the latest news and developments in the dredging industry. DredgeWire’s editors research and collect news from all over the world to bring you the most complete information available about the issues, trends and practices shaping the dredging industry today.
Glenn J. Hansen, BPA Worldwide President, praised DredgeWire.com for voluntarily opening its records to independent verification and documentation of its data.
Hansen pointed out that the audit benefits both advertisers and media owners. A BPA Worldwide report provides advertisers with assurance that what they choose to invest in does in fact reach the target audiences for specific ads. BPA Worldwide auditing also helps media owners by documenting the quality of their audiences.
BPA Worldwide conducts its audits on an annual basis following accepted auditing procedures. In addition to verifying exact counts of recipients, validity of the email address, BPA Worldwide also documents that recipients are qualified in the markets served by the newsletter. For more details on their audit process, visit bpaww.com.
